This past week my focus was to research a mass media journal and select an article that I find most beneficial to my future career. My future career is in the field of global communication. In short, global communication examines how information is exchanged across geographical and social divides and the influence it has on culture, politics, media, economies, and relationships. There are various roles within the global communication field such as public relations specialists, journalists, and market researchers. The professions in this area concentrate on developing and sharing messages that reach audiences across borders with a political focus whether it’s selling a product or addressing illegal labor practices. The key factor is to have a diverse-cultural approach in mind 2017mastersincommunications.com. As you can see, global communication is a broad field that largely focuses on how information flows through culture exchange and how culture, politics, economics, and society is impacted by it. An example of a global communication matter is: How does strategic communication practices through social media influences healthcare in African countries? Check out the short video clip on the global communication profession
Blanquerna.2018degreeinglobalcommunication
The article that I select is Introduction: Foundations of the Theory and Practice of Global Media Communication Policy. The authors summarized the need to develop a global media communication policy to set standards on how the media operates through transnational corporation from a political standpoint. With a myriad of technology devices that allow us to communicate across the globe, there’s no wonder we experience a great deal of challenge on understanding laws and regulations as well as politics in how we communicate with each other. In this profession whether you’re a public relations specialist or marketing advertiser, you must be aware of the culture, politics, and economic environment in the countries which your organization operates in. This means knowing the culture of a country in how they communicate and respecting their values and beliefs. In some foreign countries there are laws that prohibit the use of certain language, behavior, and how you communicate to the public. If you violate these laws, it could reap major damage for the organization as well as your career, and possibly leading to a criminal charges.
As a communication specialist, it’s important to work with your colleagues in foreign countries to understand these principles and learn how bridge them with countries that practice the opposite such as the United States. In America, freedom of speech is protected and publicized. How does one create and publish messages for a global organization with different target audiences, cultures, customs and values, etc.? Additionally, when centralizing messaging, you must understand that content could be perceived and received in a different manner than what you expected. That is why it’s important to know your global cross-functional teams, which communication tools to use for the right target audience, and when to include and exclude information based on the audience’s culture.
In conclusion, this challenging field will keep you engaged and creating new ideas and invention. Learning about people who do not share your same culture and beliefs and knowing how to communicate with them is intriguing and fulfilling.
Mass Communications Theory - Education 
