This week’s discussion focuses on how mass communication theory can be applied to resolve challenges in the mass communication industry. First, let’s discuss the relevancy of mass communication theory as it pertains to today’s careers. Then, I’ll note a current challenge within the industry and how theory can be applied to solve it. When itContinue reading “Is research and theory relevant in the media profession?”
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What does the future of the media looks like for me?
This past week my focus was to research a mass media journal and select an article that I find most beneficial to my future career. My future career is in the field of global communication. In short, global communication examines how information is exchanged across geographical and social divides and the influence it has onContinue reading “What does the future of the media looks like for me?”
International Communication -what’s the difference?
This week’s discussion focuses on international communication in how different nations have different political structures and policies as it pertains to media regulation. I selected to watch a broadcast from BBC Nightly News and ABC Nightly News to compare the differences between the two media outlets in terms of which topics covered, differences in localContinue reading “International Communication -what’s the difference?”
Is the Medium really the message? Let’s review!
Marshall McLuhan, a Canadian media scholar, theorized that forms of communication as it pertains to media technologies affect patterns of human thinking and human beings’ ways of relating to the world around them. In other words, McLuhan believed the communication channel that we use to communicate, the medium (e.g. TV, radio, phones, Internet, etc.), isContinue reading “Is the Medium really the message? Let’s review!”
Agenda setting done the right way!
If success is to be achieve, agenda setting must be at the forefront of every newscast’s goal, especially in this new environment where citizen journalists are gaining momentum in the marketplace of attracting viewers. When thinking of the agenda setting process, keep in mind there are three components: priming, issue obtrusiveness, and framing. In framing,Continue reading “Agenda setting done the right way!”
How do you get your news and does it matter?
When examining how news spread through my social group, I have to assess the various sources (e.g. channels) in which we receive information. I’ve always believed in listening to or watching more than one news source so I can get a balance perspective of what’s being reported. Thereafter, I crosscheck the information for accuracy. ThisContinue reading “How do you get your news and does it matter?”
Will there be a mandate on the coronavirus vaccine?
BBC News. (2020). Getty’s Image The topic of discussion centers on distributing the coronavirus vaccination and what will happen to the already-divided country if it becomes a mandate for all citizens. I selected this topic because it’s controversial, realistic, and incite some level of anxiety, especially in individuals who do not believe in taking theContinue reading “Will there be a mandate on the coronavirus vaccine?”
Who’s persuading who? An inside view of the Elaboration Likelihood Model
For many decades, the belief or at least the perception is that mass media has a powerful influence on viewers to the extent that it is responsible for a person’s actions, behaviors, and self-identity. Many individuals would probably agree there is some truth to this perception. However, what is not openly discussed is the viewer’sContinue reading “Who’s persuading who? An inside view of the Elaboration Likelihood Model”
Are you Fact-Checking? Be sure to do your homework, yourself!
If you are much like me, I tend to do most of my newsgathering from a variety of sources such as television, radio, and social media. I must admit that I favor social media over the other communication channels because major news outlets frequently publish stories online, outside of their normal time slots in televisionContinue reading “Are you Fact-Checking? Be sure to do your homework, yourself!”
A Dose of Media Influence served with a Shot of Illusion!
In examining the hypodermic needle theory, referred to as a hypodermic-syringe model or magic bullet theory, I take a neutral stance. The hypodermic needle theory suggests an intended message sent by the media is directly and wholly accepted by the receiver Hypodermic.Needle.Model. As much as I want to admit there have been changes over theContinue reading “A Dose of Media Influence served with a Shot of Illusion!”